Wal-Mart 5th Anniversary, Zhichun Road, smiling face shaped SmileClouds floating upwards

     Wal-Mart Stores, Inc. is a worldwide chain store in American, the world's largest company calculated in turnover, and is listed the top of Global 500 companies consecutively for three years by the “Fortune” magazine....

     Wal-Mart Stores, Inc. was founded by the U.S. retail industry’s legend Sam Walton in 1962 in Arkansas. After 40 years’ development, Wal-Mart has become the world's largest chain retailer. Currently, Wal-Mart has opened more than 8,000 stores in 15 countries all over the world, owns 53 brands, employs more than 2.1 million customers and has 200 million customers per week. Wal-Mart entered China in 1996, and after 10 years’ development, it has opened more than 180 shopping stores in more than 90 cities in 20 more provinces. Wal-Mart attaches great importance to environmental protection and sustainable development, and has incorporated the “360” concept of environmental protection into every aspect of daily work. In the meanwhile, Wal-Mart also encourages its partners to become part of the plan “360” of environmental protection, and together devote to China's environmental protection and sustainable development. When the largest branch (Zhichun Road store) in Beijing greeted its 5th anniversary, Wal-Mart held a series of celebration activities, such as stage performances, the lucky draw, special for sale, etc., and it’s much livelier in front of the gate, color balls, cartoon people, flowers, rainbow doors.... What is more attractive is the performance of SmileClouds. With the help of SmileClouds, Wal-Mart's well-known smiling face logo rose in front of the store, floated to the sky one by one, passed over the tall buildings and the subway station, crossed the Sino-US cultural barriers and finally won much laughter from many Chinese people. The successful cooperation between SmileClouds and Wal-Mart was owed to Wal-Mart’s pursuit of environmental protection, less use of the stuff with environmental pollution such as balloons, color smoke, and to choose more environmentally friendly SmileClouds. Equally, environment protection is a basic idea always upheld by SmileClouds. We hope that more people join the procession of common love for our big home - the Earth.

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